Description
- Historical Development of Marketing Perspective and Conceptual Framework
- Change of Marketing Management Philosophy
- New Approaches that Influence Marketing
- Analysis of Retail Industry: New Approaches in Retail Industry
- Retail Industry Brand Strategies-Case studies
- Store Brands Development and Increasing Demand Analysis
- Store Brand Communication Strategies-Case Studies
- Brand Image and Brand Awareness of Store Brands
- In-store Communication Strategies of Store Brands and the Factors Affecting Consumer Perception
- Advertisement and Promotion Strategies of Store Brands ā Case Studies
- Loyalty models for Store Brands and Evaluating Loyalty Programs-Case Studies
Program Attendees
Directors and managers, marketing professionals, brand makers, executives, those who would like to develop and enhance their marketing skills.
Program Outcomes
- Understanding retail industry dynamics, retail branding strategies, a customer-focused brand strategy, customer-focused brand loyalty
- Evaluating and analyze retail brand positioning, retail brand loyalty brand value through the integrated marketing communications perspective