HOT & NEW

Branding and Customer Relationship Management

In The City Of The Past, The Present And The Future, Istanbul

In today’s marketing, the strong connection between brands and the customers is very important since; the customers are the creators of the brands. The good understanding of customer desire, customer demand, customer behavior are considered as high added value for the customers. In this relationship, understanding of customer relationship management is very important since it has a crucial effect on brand and brand loyalty. It ensures “favorite brand“ through mastering these dynamics.

**All our trainings include one extra night hotel stay to enrich your local experience!!!
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Consumer Behavior in Retail

In The City Which Is Full Of Retail Opportunities, Istanbul

Consumer behavior can be defined as the totality of consumers’ decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by human decision-making units. Clearly, consumer behavior frequently involves decisions within retailing contexts and/or with retail phenomena serving as boundary or framing conditions.

**All our trainings include one extra night hotel stay to enrich your local experience!!!
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Consumer Psychology and Loyalty Behavior in Retail

In The City That Is The Fastest Growing Economies The World, Istanbul

The main objective of this course is to evaluate the decision-making mechanisms of consumers in consumer societies within the context of internal and external factors affecting them. Reflections of theories developed to explain and predict human behavior from the perspective of social psychology to marketing practices will be the subject of the training.

**All our trainings include one extra night hotel stay to enrich your local experience!!!
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Integrated Retail Communication Strategies

In The City Which Combines A Modern Western City and Traditional Eastern City, Istanbul

This training aims to convey the contents of integrated approaches and to develop a profit-oriented management perspective for business.

**All our trainings include one extra night hotel stay to enrich your local experience!!!
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Retail Store Brand Strategies

In The Magnificent City Offers You Many Brands from Traditional To International, Istanbul

Retail brands have increasing demand in the retail industry. This training is designed to understand the value of store brands in terms of understanding the strategic positioning of retail branding.

**All our trainings include one extra night hotel stay to enrich your local experience!!!
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